The weekly analysis of advertisement recall sponsored by the Marketing forum

The weekly analysis of advertisement recall sponsored by the Marketing



Q: Which of the following TV commercials do you remember seeing



    Last  Account                Agency/TV buyer                       %


 1  (1)   BT                     Abbott Mead Vickers BBDO/IDK         91

 2  (2)   Andrex                 J Walter Thompson/Universal McCann   79

 3  (5)   British Gas/HFC        Simons Palmer Clemmow Johnson/MGM    74

          Bank Goldfish

 4  (9=)  Whiskas                M&C Saatchi/The Media Centre         67

 5= (-)   British Gas Services   TBWA/Eurospace                       65

 5= (9=)  Scottish Widows        Dewe Rogerson/Mediapolis             65

 5= (-)   Anchor Butter          Saatchi & Saatchi/Zenith             65

 8= (-)   Vauxhall Corsa         Lowe Howard-Spink                    64

 8= (3)   Kellogg’s Fruit        J Walter Thompson                    64

          ‘n Fibre

10  (-)   Pantene Pro-V          Grey Advertising/P&G Media           63

11= (-)   Visa Delta             Saatchi & Saatchi/Zenith             61

11= (7=)  Daz Automatic          Leo Burnett/P&G Media                61

13  (-)   NatWest                Bartle Bogle Hegarty/Motive          57

14= (-)   Comet                  Saatchi & Saatchi/Zenith             56

14= (-)   Foster’s Lager         M&C Saatchi/The Media Centre         56

16= (-)   Nokia Mobile Phones    Grey Advertising/Mediacom            54

16= (-)   Bold All In One        Grey Advertising/P&G Media           54

16= (-)   Heinz Range            Bates Dorland/IDK                    54

19  (-)   Bisto                  Abbott Mead Vickers BBDO/BBJ Media   49

20= (-)   Oxo                    J Walter Thompson/Initiative Media   46

20= (17)  Eagle Star Direct      Ogilvy & Mather                      46

Adwatch research was conducted from November 1 to November 3 by NOP

Consumer Market Research (0171-612 0100) as part of a weekly telephone

omnibus survey among more than 1000 adults. Copies of the Adwatch data

and analysis are available from Nickie Rose at NOP. Advertisements were

selected by CTC (0171-439 7096) and CIA Medianetwork (0171-633 9999).



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