Ford Dealer in TV drive
Six new Ford Dealer commercials are to go on TV in the UK, each tailored
to the ten regional dealer associations and supported by complementary
press ads in What’s On TV and TV Times. The ads, through Ogilvy &
Mather, will also be aired on local radio in certain regions. ‘We’ve
moved away from hectoring the consumer. These campaigns adopt a warmer,
more human approach in an attempt to seduce the consumer.’
Met shortlists six
The Metropolitan Police has drawn up a list of six agencies to compete
against incumbent Saatchi & Saatchi for its pounds 2m account. The other
contenders for the business are Leagas Delaney, Ogilvy & Mather, Delaney
Fletcher Bozell, Lowe Howard-Spink, BMP DDB Needham and Ardley Phillips
IPA elects new members
The Institute of Practitioners in Advertising has elected M&C Saatchi,
Walsh Trott Chick Smith and Spotlight Advertising as new members,
bringing the total number of members to 226. A further 41 personal
members were elected.
WPP appoints MacBlane
WPP group has appointed David MacBlane to the newly created post of
chief information officer. MacBlane, who joins from Booz Allen &
Hamilton, will report to chief executive Martin Sorrell.
Unijet turns to ‘U’
Tour operator Unijet is launching a pounds 1.5m press and poster
campaign through Mason & Glyde. The campaign combines the ‘U’ of Unijet
with ‘you’ the holidaymaker. One of the taglines is: ‘Who tans without
burning their fingers? U do.’
O&M ups women count
Ogilvy & Mather has increased the number of women in its creative
department to seven with the appointment of art director Sally Bargman.
Oxfam spreads word
New poster ads for Oxfam In Scotland’s Christmas appeal break this week
through Scottish agency The Bridge. The ads ask the public to donate
unused postage stamps.
St Luke’s on the move
St. Luke’s, the agency formerly known as Chiat Day, has moved to 22
Dukes Road, London WC1H 9AB. The new telephone number is 0171-380 8888.
Audi seeks Euro unity
Audi has asked its five European roster agencies to work together on
future advertising. The Volkswagen subsidiary is keen to promote a
unified Audi message across Europe.
Virgin picks Helen Mirren
Virgin Atlantic Airways has chosen Prime Suspect actress Helen Mirren to
star in new advertising for Upper Class. Mirren, who has never appeared
in an ad before, replaces Terence Stamp as the airline’s new television
ad personality. She will appear next year in TV ads by Rainey Kelly