ADVERTISING: BRIEFS

Ford Dealer in TV drive

Ford Dealer in TV drive



Six new Ford Dealer commercials are to go on TV in the UK, each tailored

to the ten regional dealer associations and supported by complementary

press ads in What’s On TV and TV Times. The ads, through Ogilvy &

Mather, will also be aired on local radio in certain regions. ‘We’ve

moved away from hectoring the consumer. These campaigns adopt a warmer,

more human approach in an attempt to seduce the consumer.’



Met shortlists six



The Metropolitan Police has drawn up a list of six agencies to compete

against incumbent Saatchi & Saatchi for its pounds 2m account. The other

contenders for the business are Leagas Delaney, Ogilvy & Mather, Delaney

Fletcher Bozell, Lowe Howard-Spink, BMP DDB Needham and Ardley Phillips

Horrell.



IPA elects new members



The Institute of Practitioners in Advertising has elected M&C Saatchi,

Walsh Trott Chick Smith and Spotlight Advertising as new members,

bringing the total number of members to 226. A further 41 personal

members were elected.



WPP appoints MacBlane



WPP group has appointed David MacBlane to the newly created post of

chief information officer. MacBlane, who joins from Booz Allen &

Hamilton, will report to chief executive Martin Sorrell.



Unijet turns to ‘U’



Tour operator Unijet is launching a pounds 1.5m press and poster

campaign through Mason & Glyde. The campaign combines the ‘U’ of Unijet

with ‘you’ the holidaymaker. One of the taglines is: ‘Who tans without

burning their fingers? U do.’



O&M ups women count



Ogilvy & Mather has increased the number of women in its creative

department to seven with the appointment of art director Sally Bargman.



Oxfam spreads word



New poster ads for Oxfam In Scotland’s Christmas appeal break this week

through Scottish agency The Bridge. The ads ask the public to donate

unused postage stamps.



St Luke’s on the move



St. Luke’s, the agency formerly known as Chiat Day, has moved to 22

Dukes Road, London WC1H 9AB. The new telephone number is 0171-380 8888.



Audi seeks Euro unity



Audi has asked its five European roster agencies to work together on

future advertising. The Volkswagen subsidiary is keen to promote a

unified Audi message across Europe.



Virgin picks Helen Mirren



Virgin Atlantic Airways has chosen Prime Suspect actress Helen Mirren to

star in new advertising for Upper Class. Mirren, who has never appeared

in an ad before, replaces Terence Stamp as the airline’s new television

ad personality. She will appear next year in TV ads by Rainey Kelly

Campbell Roalfe.



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