Douglas McArthur, Managing director, Radio Advertising Bureau
Lifestyles dictate the use of available media and my media usage is
driven by my two-centre lifestyle - home and second office in Glasgow,
London for most of the week.
London days tend to be jam-packed to create the possibility of a weekday
in RAB Glasgow, so my media usage in London is limited to radio updates,
about four hours a week with Tube cards, and a glance through someone
My media choice comes from my life as a weekend Scot. Scotland on Sunday
is a broadsheet Sunday quality which aims to produce national standard
quality Sunday paper just for Scotland, and SoS does a wonderful job of
competing with the London Sundays. For me, SoS has become an essential
Since 1988, it has become a solid part of the mix, outselling the
Telegraph, Observer and Independent put together, and giving the Sunday
Times a close race.
I read SoS as a quality paper handling UK issues from a Scottish angle,
so it is a superb catch-up f the week missed in London.
SoS only has three sections - so you can actually get close to reading
its 50 or so pages.
Not surprisingly, the international news coverage is bettered by
higher-resourced national Sundays, but in sport and the two sections SoS
scores for me. (I’ll avoid the self-evident paragraph about sport!)
Section 2, Business and Media, is my complement to the national quality
press, bringing a Scottish perspective to UK trends. The Media section
keeps me up with the detail of what is happening to the energetic
Scottish-based ad industry. Scotland is a big village and you read about
people you know - SoS has even done a page on the RAB.
Having a strong enough interest in the arts to be a member of the
Scottish Arts Council, the single most important reason for choosing SoS
is the Spectrum magazine section. Great arts coverage, reviews and
what’s on - all laced with Sunday Magazine articles with the spin of
being written for a small, well-educated country.