BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK

Sweden tucks in to UK



Food from Sweden, a promotional body funded by the Swedish government is

spending pounds 1m on a below-the-line campaign to promote Swedish food

in the UK. It will sell on the quality of products and the ethical way

in which the food is produced.



Arts backing reinforced



National arts sponsorships reached record levels in 1994/95, according

to research released by the Association for Business Sponsorship of the

Arts. It says pounds 82.8m of business support was contributed to the

arts during the year, a 19% increase on the previous year.



ISP increases charges



The Institute of Sales Promotion has upped subscription charges, from

pounds 600 to pounds 850 for corporate members and pounds 300 to pounds

425 for individuals, for members using its legal and copy advice

service.



Demand increased from 40 to 300 submissions per month in the wake of the

Hoover free flights fiasco.



Newky Brown music hit



Newcastle Brown Ale is to launch a music-based consumer promotion in

January. ‘Blow Your Mind’, an eight-track cassette produced through EMI,

will be offered free with five proofs of purchase in 1000 pubs across

the UK.



Yorks sponsors museum



Yorkshire Electricity has announced a pounds 500,000 sponsorship of the

Royal Armouries Museum. The museum’s Hall of Steel is to be renamed the

Yorkshire Electricity Hall of Steel.



Titan hires Berry Casey



The Berry Casey Creative Consultancy has won the design contract for the

European launch of Titan Watches. Initially on a six-month basis, the

brief is to produce consumer and sales literature for Europe.



Fleishman’s Italian job



Following the announcement of Fleishman-Hillard’s plans to open a Milan

office, Milan-based Theo- dore Trancu & Associates has ended its non-

exclusive affiliate relationship with the US company.



IFA reviews agencies



IFA Promotion is to review its advertising and PR agencies in 1996.

Current incumbents are Hill Murray and Lansons Communications.



Marriott in voucher deal



The 16 UK Marriott hotels, acquired by Whitbread in August, are to start

redeeming and selling Whitbread Leisure Vouchers this month.



Tektronics Intermail link



Tektronics has appointed Newbury-based direct marketing and database

specialists Intermail, to handle responses and fulfilment on their pan-

European direct marketing campaign.



Askeys bolsters trade



Askeys, manufacturer of ice-cream complements, has appointed SHS Sales &

Marketing to handle its range in several trade sectors in the UK. The

company will continue to handle major retailers in-house.



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