ADWATCH: Christmas bells ring for BT

As any pop star will confirm, although topping the charts all year is wonderful, that Christmas Number One is the all-important icing on the cake.

As any pop star will confirm, although topping the charts all year is

wonderful, that Christmas Number One is the all-important icing on the


Sadly for Camelot and Saatchi, which have headed Adwatch most of this

year, they spend the seasonal break stuck in number-two slot. It is BT

where the champagne corks will be popping this Christmas, as BDDH’s

‘Work smarter, not just harder’ campaign takes Adwatch honours for the

second week running. Not greatly loved by the ad and marketing industry,

this campaign is clearly cutting the mustard where it counts, which is

with the punters.

As is Safeway’s Harry, whose ABC card commercial keeps him in the

Yuletide top five, with Coca-Cola’s King Kong one place ahead in third

place and Kellogg’s Cornflakes one place behind.

Further down the table, O&M deserves a Christmas drink from Golden

Wonder, with two brands - Crisps and Nik-Naks - in 14th and 17th places

respectively. The Nik-Naks work comprises six five-second and two ten-

second commercials continuing the ‘They look... but they taste...’


BBH, the chaps who put sex into ice-cream with their Haagen Dazs

campaign, continue as the Masters of Raunch with Faberge Addiction in

the penultimate slot. The film links food and sex with imagery and the

‘feel-good-enough-to-eat’ line. Who needs mistletoe when there is

Addiction? Happy Christmas!


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer