As years go, 1995 certainly went. With two weeks to go before the year
is consigned to history, how good is your grip on the events that shaped
the marketing world? We devised one question for every month of the
year, all based on stories - a mix of marketing trivia and serious news
items - that appeared on or around the front pages of Marketing.
It couldn’t be easier - fill in the answers to the questions below, cut
out the form and fax it (no entries accepted after 11.00 am on Monday,
December 18) to Gail Kemp on 0171 413 4504. The first correct entry out
of the hat will win an assorted crate of United Distillers’ finest
spirits including the UK’s best seller Bell’s Scotch whisky, Gordon’s
gin, Johnnie Walker Black Label, Tanqueray gin, Pimm’s, Hennessy cognac
and six bottles of Classic Malt whiskies. The second will receive a
glorious hamper donated by Asda, which, thanks to its advertising agency
Publicis, topped last month’s Adwatch poll on supermarket advertising.
The winners (and the answers) will be revealed in our first Mix of the
new year. Happy Christmas - see you on January 4.
1995 started with a bang as the UK’s most famous adman issued
an open letter to his agency saying: ‘I have watched in dismay as some
of our longest client relationships have been jeopardised’. He and his
brother said goodbye to Herro but life began again - what did they
eventually call their new agency?
The ASA did not mince its words: ‘The whole ad campaign was
unacceptable. The ads caused widespread offence and some were
irresponsible.’ Which holiday company was ordered to pull its ads - but
not before they generated millions of pounds of free publicity?
Having taken the country by storm, Camelot unveiled details of its new
National Lottery add-on. It proved to be a runaway success - although it
has also unleashed an ongoing controversy about gambling. What is the
name of the product?
Who is this man and where does he work? Which industry body appointed
They changed their car - but can they change our minds? The jury’s still
out on Dermot Kelly’s brave 1995 initiative. Name the manufacturer who
wants us to stop laughing.
Which macho brand shocked the nation’s drinkers with plans to create an
extremely controversial ad - and through which agency?
Life’s a pitch for this woman, whose business celebrated 20 successful
years in the summer. Who is she?
Heinz, that most branded of brands, made a move that amazed the
marketing world but proved the power of the retailer. What deeply-
ingrained marketing policy did the beans manufacturer reverse?
A bumper month for big new TV campaigns - and these two celebrities
appeared on our screens to promote two big retailing chains. Name both
celebrities, together with the high-street outlet each now promotes.
1995 was somewhat of a trial for these two sportsmen. Both made court
appearances - and subsequently topped a Marketing poll as the sporting
celebrities most likely to deter the public from buying a brand. Who
We saw the arrival of the country’s sauciest cable TV channel and the
demise of a national daily newspaper. Name both.
Carlsberg-Tetley finally named its new marketing director. He’s already
a familiar face around the office because he’s been keeping the
marketing director’s chair warm for the past five months. Who is he?
Please fax this form to Gail Kemp on 0171 413 4504. Closing date
December 18, 11am
Rules: Entry to this competition is free, no purchase necessary. Entry
is limited to one per person. Photocopies of the form may be used. Entry
is not open to employees of any part of the Haymarket group of
companies, or their families, nor to any employee of any of the
sponsoring companies, or their families. The competition will be judged
by the editor of Marketing, whose decision is final and no
correspondence will be entered into. Cash alternatives to prizes are not
available. Names of winners will be published in our January 4 1996
issue. A full list of winners may be obtained after that date by sending
a stamped addressed envelope to Shella Udoh at the Marketing editorial
address. This competition is a promotion of Haymarket Business
Publishing Limited, which offers no warranty, express or implied,
regarding prizes supplied by third parties. Special terms and conditions
may apply to some prizes. Please send SAE for details.