MARKETING MIX: Christmas competition

As years go, 1995 certainly went. With two weeks to go before the year is consigned to history, how good is your grip on the events that shaped the marketing world? We devised one question for every month of the year, all based on stories - a mix of marketing trivia and serious news items - that appeared on or around the front pages of Marketing.

As years go, 1995 certainly went. With two weeks to go before the year

is consigned to history, how good is your grip on the events that shaped

the marketing world? We devised one question for every month of the

year, all based on stories - a mix of marketing trivia and serious news

items - that appeared on or around the front pages of Marketing.

It couldn’t be easier - fill in the answers to the questions below, cut

out the form and fax it (no entries accepted after 11.00 am on Monday,

December 18) to Gail Kemp on 0171 413 4504. The first correct entry out

of the hat will win an assorted crate of United Distillers’ finest

spirits including the UK’s best seller Bell’s Scotch whisky, Gordon’s

gin, Johnnie Walker Black Label, Tanqueray gin, Pimm’s, Hennessy cognac

and six bottles of Classic Malt whiskies. The second will receive a

glorious hamper donated by Asda, which, thanks to its advertising agency

Publicis, topped last month’s Adwatch poll on supermarket advertising.

The winners (and the answers) will be revealed in our first Mix of the

new year. Happy Christmas - see you on January 4.

1 January

1995 started with a bang as the UK’s most famous adman issued

an open letter to his agency saying: ‘I have watched in dismay as some

of our longest client relationships have been jeopardised’. He and his

brother said goodbye to Herro but life began again - what did they

eventually call their new agency?

2 February

The ASA did not mince its words: ‘The whole ad campaign was

unacceptable. The ads caused widespread offence and some were

irresponsible.’ Which holiday company was ordered to pull its ads - but

not before they generated millions of pounds of free publicity?

3 March

Having taken the country by storm, Camelot unveiled details of its new

National Lottery add-on. It proved to be a runaway success - although it

has also unleashed an ongoing controversy about gambling. What is the

name of the product?

4 April

Who is this man and where does he work? Which industry body appointed

him president?

5 May

They changed their car - but can they change our minds? The jury’s still

out on Dermot Kelly’s brave 1995 initiative. Name the manufacturer who

wants us to stop laughing.

6 June

Which macho brand shocked the nation’s drinkers with plans to create an

extremely controversial ad - and through which agency?

7 July

Life’s a pitch for this woman, whose business celebrated 20 successful

years in the summer. Who is she?

8 August

Heinz, that most branded of brands, made a move that amazed the

marketing world but proved the power of the retailer. What deeply-

ingrained marketing policy did the beans manufacturer reverse?

9 September

A bumper month for big new TV campaigns - and these two celebrities

appeared on our screens to promote two big retailing chains. Name both

celebrities, together with the high-street outlet each now promotes.

10 October

1995 was somewhat of a trial for these two sportsmen. Both made court

appearances - and subsequently topped a Marketing poll as the sporting

celebrities most likely to deter the public from buying a brand. Who

are they?

11 November

We saw the arrival of the country’s sauciest cable TV channel and the

demise of a national daily newspaper. Name both.

12 December

Carlsberg-Tetley finally named its new marketing director. He’s already

a familiar face around the office because he’s been keeping the

marketing director’s chair warm for the past five months. Who is he?

Christmas competition...

Please fax this form to Gail Kemp on 0171 413 4504. Closing date

December 18, 11am

Rules: Entry to this competition is free, no purchase necessary. Entry

is limited to one per person. Photocopies of the form may be used. Entry

is not open to employees of any part of the Haymarket group of

companies, or their families, nor to any employee of any of the

sponsoring companies, or their families. The competition will be judged

by the editor of Marketing, whose decision is final and no

correspondence will be entered into. Cash alternatives to prizes are not

available. Names of winners will be published in our January 4 1996

issue. A full list of winners may be obtained after that date by sending

a stamped addressed envelope to Shella Udoh at the Marketing editorial

address. This competition is a promotion of Haymarket Business

Publishing Limited, which offers no warranty, express or implied,

regarding prizes supplied by third parties. Special terms and conditions

may apply to some prizes. Please send SAE for details.


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