MARKETING MIX: I’ll name that brand in one!

This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a retailer. The product is amber but features a different colour in its name, which originally covered a range of different-flavoured products advertised by ‘The Merrie Monk’. In the Caribbean, where its key ingredient is grown, the product is said to ‘increase virility, restore energy, increase blood flow and cure coughs and colds’. Here, we just drink it because we like it - particularly at Christmas. What is it? If you call 0800 106011 with right answer, you could - as it’s Christmas - win not just a bottle of bubbly but also a dram or two of this week’s mystery brand.

This traditional brand was first made in 1740 in the City of London by

the Bishop family - although the name which has appeared on the label

for more than a hundred years is not theirs, but that of a retailer. The

product is amber but features a different colour in its name, which

originally covered a range of different-flavoured products advertised by

‘The Merrie Monk’. In the Caribbean, where its key ingredient is grown,

the product is said to ‘increase virility, restore energy, increase

blood flow and cure coughs and colds’. Here, we just drink it because we

like it - particularly at Christmas. What is it? If you call 0800 106011

with right answer, you could - as it’s Christmas - win not just a bottle

of bubbly but also a dram or two of this week’s mystery brand.



A tricky one last week, but it didn’t fool Liz Hall of Japan Convention

Bureau who correctly identified Dr Scholl’s foot powder. Well done -

your champagne is being delivered by A Toast By Post Ltd (Tel: 08002

08002)



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