Eurostar commercial director Ian Brookes has left the company to
take up an as yet unspecified role within the Virgin Group.
Safeway marketing director Roger Partington has been promoted to the
board in a new role to look after customer service. He will be replaced
by his number two, Roger Ramsden.
Kodak has made European marketing manager Joe Bogardus redundant as part
of a worldwide cost-cutting drive. European marketing will now be headed
by Mike Bushell.
Allied Bakeries launches Burgen, the bread brand which claims to relieve
menopausal symptoms, this weekend with a pounds 250,000 press campaign
Budweiser is thought to be the front-runner in securing a deal for the
sponsorship of ITV’s coverage of the World Cup, to be staged in France
Sainsbury’s has appointed 20/20 design and strategy consultants to work
on its brand identity and the design of its stores. Rodney Fitch and
Conran Design also pitched for the account.
Hewlett-Packard breaks a pounds 20m pan-European TV campaign for its
printers through Saatchi & Saatchi this week.
The Commission for New Towns is believed to have put its pounds 1.6m
advertising account up for pitch. It is currently handled by the Osprey
The Chartered Institute of Marketing’s ’Trends Survey’ of 200 senior
marketing managers indicates that the overall trend in marketing
expenditure over the next year will be downward. Total growth in
expenditure on marketing projects is expected to be 3.6% in 1998
compared with 4.6% this year.
British Car Auctions has handed its advertising account to J Walter
Thompson following a three-way pitch against M&C Saatchi and Team
Saatchi. The account is rumoured to be worth around pounds 2m.
Thomson is to launch an own-label car hire brand in conjunction with
car-hire specialist Holiday Autos. The brand will sell alongside Hertz
Cars in Thomson’s 1998/99 Winter brochures but will offer a 10%
Adshel has won the contract to supply Cardiff City Council with 500 bus
shelters in return for advertising space. The contractor is expected to
receive between pounds 15m and pounds 20m in ad revenue over the 15-year
duration of the contract.
New cosmetics chain Virgin Vie breaks a tongue-in-cheek cinema ad
through Quiet Storm this Friday.
Marketing magazine is supporting the ’We Have Contact’ conference on
October 31. For information call Tania Cassell on 0171 413 4116.