Scottish Media Group and Celtic Football Club are to launch a
weekly 60-minute club fanzine programme, The Celtic Park Hour, which
will be screened on stadium monitors at Celtic Park football ground
The programme will also broadcast on Sky Scottish.
Advertising watchdogs have warned newspaper groups they face legal
action if they do not clean up their act with regard to promotional
The Advertising Standards Authority this week hit out at newspapers that
flout its guidance notes and continue to mislead consumers by not
printing a promotion’s conditions on their front pages.
Last year, the ASA referred News Group Newspapers and Mirror Group to
the Office of Fair Trading for misleading consumers. This was despite
the introduction of guidance notes on the subject by the Committee of
Advertising Practice, drawn up to help avoid any confusion.
The ASA’s communications director, Caroline Crawford, said some
newspapers are continuing to mislead consumers and are in danger of a
This month The Sun and The Times have fallen foul of the ASA. The Sun
was rapped for a number of misleading promotions including one that
promised free signed Spice Girls magazines but didn’t actually start the
offer until the next day. Another for a free flights promotion with
Ryanair drew complaints from readers unhappy with the administration of
Crawford said: ’When the guidance notes were first introduced, there was
an improvement. But we’ve hit a blip and it’s very disappointing.
We’ll take it up with the Newspaper Publishers Association. If there are
no improvements, we’ll refer certain newspapers to the Office of Fair
Trading and this could result in legal action.’
Commenting on the Ryanair promotion, which attracted 11 complaints,
Ellis Watson, marketing director for News Group newspapers, said: ’As a
proportion of the number who redeemed the promotion, 11 is miniscule.
But when we do promotions of this sort again we will check them out with
even greater attention to detail.’