The first week’s sales for Camelot’s new online game, Thunderball,
has topped six million, exceeding the National Lottery operator’s
projections by 50%.
First-day sales on June 7 were 259,000. By Saturday June 12, when the
draw was made, the sales figure had climbed to 6,420,233. The company
had expected sales of four million.
Thunderball was launched in a pounds 10m advertising blitz through WCRS.
TV, radio and press ads broke four days before tickets went on sale.
The company now predicts ticket sales will average four million a week
and is anticipating total sales of pounds 420m by the time its licence
for running the lottery expires on September 30, 2001.
The game was launched in a roll-over week for the normal online game,
when a top prize of pounds 30m was available.
A spokesman said the high Thunderball sales could be attributed to the
fact that National Lottery ticket sales always increase in roll-over
Meanwhile, the Office of Fair Trading has dropped its inquiry into
allegations by Littlewoods that Camelot was engaging in anti-competitive
practices over the sales of Instants scratchcards.