Ad hope for new body

The advertising industry is hoping to use the launch of the government’s new inter-departmental task force for the UK’s creative industries to prevent the spread of restrictive legislation.

The advertising industry is hoping to use the launch of the

government’s new inter-departmental task force for the UK’s creative

industries to prevent the spread of restrictive legislation.



The new body, which was launched this week alongside the renamed

Department of Culture, Media and Sport, is intended to boost the

creative economy in the UK and will be chaired by the secretary for

culture, media and sport, Chris Smith.



The group includes WPP’s main board director Eric Salama as the voice of

the advertising industry. He joins Richard Branson and representatives

of various government departments, including the Department of Trade and

Industry.



Nick Phillips, director general of the Institute of Practitioners in

Advertising, said the group should be used as an opportunity to halt the

spread of restrictive legislation covering advertising.



’There are particular reasons why the government is setting about

tobacco advertising, but there are forces at work that would like to

spread that to other areas such as alcohol, toys and financial

services.



’We want to say that every time you reduce the freedom to communicate

goods and services you are cutting a limb off the marketing services

industry,’ he said.



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