The advertising industry is hoping to use the launch of the
government’s new inter-departmental task force for the UK’s creative
industries to prevent the spread of restrictive legislation.
The new body, which was launched this week alongside the renamed
Department of Culture, Media and Sport, is intended to boost the
creative economy in the UK and will be chaired by the secretary for
culture, media and sport, Chris Smith.
The group includes WPP’s main board director Eric Salama as the voice of
the advertising industry. He joins Richard Branson and representatives
of various government departments, including the Department of Trade and
Nick Phillips, director general of the Institute of Practitioners in
Advertising, said the group should be used as an opportunity to halt the
spread of restrictive legislation covering advertising.
’There are particular reasons why the government is setting about
tobacco advertising, but there are forces at work that would like to
spread that to other areas such as alcohol, toys and financial
’We want to say that every time you reduce the freedom to communicate
goods and services you are cutting a limb off the marketing services
industry,’ he said.