Once again it seems a clearing bank has put the advertising cart
before the customer service horse. For Barclays to be a leader in
introducing PC banking is heartening, though surprising.
But how depressing if the bank really can’t keep pace with the number of
people wanting to sign up. It seems pent-up demand wasn’t appreciated,
but it’s hard to blame the bank for that - there’s been a healthy
scepticism about the ’PC revolution’ for some years now, and to hear
some pundits talk you’d think the whole wired world idea was a huge
What’s depressing for banks is that the rush of applications is a pretty
good indication of how terrible branch banking is for most people.
They’ll do anything - even learn how to use their PCs - to avoid the
hideous experience of visiting what should be the high street showcases
of retail banking.