In an unlikely experiment, the Cabinet Office has uploaded two short films about its 'transformational government' strategy on the youth-oriented site. Other videos currently featured there include a cat flushing a toilet and a demonstration of how to make pancakes.
Despite their dry content, at the time of writing, the government films had attracted 700 hits - most of them since Friday, when news of their presence on the site began to circulate on blogs.
'It's a ground-breaking move,' says Ian Dunmore, director of government monitoring service Public Sector Forums. 'However, we don't expect the videos to surge to the top of the popularity chart just yet.'