New UDV global chief

United Distillers & Vinters (UDV) spirit and wine business has appointed Ivan Menezes as global commercial and strategy director, following the surprise exit of Alan Cordery.

United Distillers & Vinters (UDV) spirit and wine business has

appointed Ivan Menezes as global commercial and strategy director,

following the surprise exit of Alan Cordery.

A spokesman for UDV said simply that Cordery had ’decided to leave the


Menezes is currently director of business development at UDV’s parent

company Diageo, and held a key position in the merger of International

Distillers & Vinters (IDV) and Guinness’s United Distillers (UD) that

created UDV.

Menezes is charged with the global development of drinks brands such as

Smirnoff, Johnnie Walker, Gordon’s, Baileys and Malibu.

He joined Guinness last year as strategy director, just before the

drinks firm merged with Grand Metropolitan.

Before joining Guinness, Menezes was based in Italy as the

vice-president of marketing at Whirlpool, the international white-goods



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