United Distillers & Vinters (UDV) spirit and wine business has
appointed Ivan Menezes as global commercial and strategy director,
following the surprise exit of Alan Cordery.
A spokesman for UDV said simply that Cordery had ’decided to leave the
Menezes is currently director of business development at UDV’s parent
company Diageo, and held a key position in the merger of International
Distillers & Vinters (IDV) and Guinness’s United Distillers (UD) that
Menezes is charged with the global development of drinks brands such as
Smirnoff, Johnnie Walker, Gordon’s, Baileys and Malibu.
He joined Guinness last year as strategy director, just before the
drinks firm merged with Grand Metropolitan.
Before joining Guinness, Menezes was based in Italy as the
vice-president of marketing at Whirlpool, the international white-goods