AXA UK parachutes in group marketing chief

LONDON - Axa UK has appointed Olivier Mariee to the new role of group marketing director in a restructure of its marketing department following the arrival of Nicolas Moreau as UK chief executive in June.

The role integrates responsibility for marketing, brand and communications, which were previously handled by Axa UK's group head of brand, Darrin Nightingale, and head of communications Sam Hunter.

Nightingale and Hunter both left the company earlier this year. Nightingale now heads marketing at rival Standard Life Investments.

Mariee will lead the development and implementation of marketing, customer care, brand and external communication strategies and will sit as a member of the Axa UK executive committee.

He joins from Axa France, where he was senior vice-president and head of customer care and distribution.

Once Mariee has settled into his role he is likely to evaluate the management structure reporting to him, a spokesman told Marketing.

The French insurance giant has committed itself to strengthening its direct relationship with consumers after spending the past few years marketing to independent financial advisers.

Earlier this year Nightingale appointed WFCA Integrated to its UK advertising roster to adapt work created by the Australian office of Grey for local consumers.

Nightingale handed AXA UK's £22m advertising account to Grey Australia last October. The agency, which had won Axa Australia's account in 2004, had come up with a creative idea that the insurer believed would work well in the UK.

Axa UK and Ireland's underlying earnings were up 32% to £156m in the first half of this year, with strong contributions from both life and non-life operations.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer