Sky TV is set to launch its biggest ever retail promotion to potential
subscribers, giving away a Sky dish and free installation to customers
who buy any item worth more than pounds 299 in the run up to Christmas.
Sky is pouring pounds 8m into advertising and marketing for the
promotion which will run in Comet, Granada, Tempo, Norweb and
independent retailers. Sky is also in negotiations with Dixons and
There are over five million subscribers to Sky but the promotion is
evidence that the broadcaster will seek new marketing ploys to drive
Advertising breaks this weekend in the national press, with radio,
poster and in-store advertising following on Monday. The offer will
initially run until November 14.
Sky marketing director Jim Hytner said: ‘Between now and Christmas is
our peak sales period. We want to give as many people as possible the
opportunity to own a dish.’
The ad campaign, through The Design Clinic, draws attention to the offer
and highlights programming developed to run with the promotion. This
will include Planet Football, featuring 18 hours of football; the 20
best-rated films of the year; and a Star Trek marathon.