THIS WEEK: Burger King beefs up chief European post

Burger King has called in one of Pepsi-Cola International’s senior managers to oversee its European restaurants.

Burger King has called in one of Pepsi-Cola International’s senior

managers to oversee its European restaurants.



The burger chain has appointed an Englishman, David Williams, to be

senior vice-president for Europe, the Middle East and Africa.



Williams, who held, among other jobs, the post of chief executive of

Pizza Hut UK, will spearhead a new Burger King strategy being formulated

this week.



His 20 years’ experience in franchising will be a great help to Burger

King, which franchises over 70% of its 1020 restaurants.



He will also bring a UK perspective to Burger King. Previously, top

management positions for the UK operations have been taken by Americans.



Williams’s appointment will complete the anglicisation of the UK’s top

team and inject some stability into an organisation which has seen US

executives come and go.



Earlier this year, Chris Smith and John Prior were appointed to the

posts of UK general manager and marketing director.



Williams will move from his present role as Pepsico’s senior vice-

president, worldwide franchising, to the UK on November 1. His new post

will unite the whole of Europe, with individual country managers

reporting to him.



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