Burger King has called in one of Pepsi-Cola International’s senior
managers to oversee its European restaurants.
The burger chain has appointed an Englishman, David Williams, to be
senior vice-president for Europe, the Middle East and Africa.
Williams, who held, among other jobs, the post of chief executive of
Pizza Hut UK, will spearhead a new Burger King strategy being formulated
His 20 years’ experience in franchising will be a great help to Burger
King, which franchises over 70% of its 1020 restaurants.
He will also bring a UK perspective to Burger King. Previously, top
management positions for the UK operations have been taken by Americans.
Williams’s appointment will complete the anglicisation of the UK’s top
team and inject some stability into an organisation which has seen US
executives come and go.
Earlier this year, Chris Smith and John Prior were appointed to the
posts of UK general manager and marketing director.
Williams will move from his present role as Pepsico’s senior vice-
president, worldwide franchising, to the UK on November 1. His new post
will unite the whole of Europe, with individual country managers
reporting to him.