American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.

American Express has handed a direct marketing and national

newspaper campaign for the launch of its European investment fund to the

French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy

& Mather.

The World Express Fund will initially be launched, in euros, to

consumers in France, Italy and Germany early next year. Euro RSCG will

also handle the direct mail UK launch and the UK direct response

newspaper and magazine advertising.

Brewer Anheuser-Busch, whose Bud Ice brand is to sponsor London

Transport on New Year’s Eve, is waiting to hear whether train drivers’

union Rail Maritime Transport will be pressing ahead with a threatened

tube strike on that night. If the strike goes ahead, the company says it

has ’contingency plans’.

Allied Domecq has launched its first customer magazine in an attempt to

build loyalty for its Harvey’s Bristol Cream brand. Harvey’s, a glossy

lifestyle magazine aimed at females aged 50 and over, launches this

month and aims to increase sherry consumption.

UK adspend is forecast to grow by 2.2% to pounds 12.7bn next year, a

rise of 0.2% in constant prices, according to Zenith Media’s new UK

Media Yearbook.

ITV says it has met its stated target of a 38% share of peaktime

audience (7pm-10.30pm) against the BBC to date. However the Christmas

and New Year period will be a key viewing battleground (Story, page


A pounds 1.5m advertising campaign for the Millennium Dome breaks on

Christmas Day. The ad, by M&C Saatchi, features a sun rising over the

statues of Easter Island and has a voice-over by Jeremy Irons. It ends

with the line ’Imagine what we can do tomorrow’.

Levi Strauss Europe vice-president of marketing & development, Larry

Ruff, has been promoted to the position globally. At the same time, Levi

Strauss UK has appointed Deborah Miller as franchise manager. Miller

replaces Kenny Wilson, who was made regional marketing and development

director of Levi’s in Northern Europe.

Somerfield has reduced its shortlist of agencies to J Walter Thompson,

McCann-Erickson and Leo Burnett for its pounds 13m advertising account.

Ogilvy & Mather and Grey also pitched. A decision is expected in early


Supermarket chain Safeway is to trial what it describes as the ’world’s

first personalised remote shopping service’. The hand-held device allows

customers to place orders and can be used with mobile phones and


The software was developed by IBM.

Marketing will not be publishing over the next two weeks, due to the

Christmas and New Year holidays. Our first issue of the new year will be

on Thursday January 7 1999.

Marketing wishes all its readers and advertisers a Merry Christmas and a

prosperous new year.


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