Health ads lead smoking assault

The government’s tough line on smoking, outlined in its White Paper on tobacco last week, is backed by a new campaign featuring young people who have died or are dying as a result of smoking.

The government’s tough line on smoking, outlined in its White Paper

on tobacco last week, is backed by a new campaign featuring young people

who have died or are dying as a result of smoking.



The ad, created by Abbott Mead Vickers BBDO, forms part of a new pounds

2.5m campaign by the Health Education Authority. The HEA’s campaign

features, with family permission, one woman who died within the past

month.



The campaign could be the HEA’s last through AMV as the government plans

a fresh pounds 50m anti-smoking campaign over the next three years. The

step up in spend was announced in the White Paper and the account will

be tendered in the New Year.



The long-awaited paper signalled that all billboard and press

advertising will end as early as July next year, two years earlier than

required by the EU.



Tobacco sponsorship of sports and arts events is likely to be allowed

until 2003, with global sports such as Formula 1 given a further three

years.



The only exemption will be point-of-sale advertising, meaning that all

forms of consumer direct marketing fall under the axe.



While anti-smoking group Action on Smoking and Health (ASH) applauded

this news, it attacked the government for not clamping down harder on

’brand stretching’ such as Camel boots.



’The government says that as long as distinct branding is used, it is

prepared to allow the dual use of established brand names. This is a

subtle form of tobacco advertising,’ insisted Clive Bates, director of

ASH.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message