Crookes Healthcare is backing sore-throat remedy Strepsils with a
pounds 4.5m winter TV and radio campaign. McCann-Erickson has created
two television commercials and radio ads to air in the UK and Australia.
The 30-second TV ad emphasises that sore throats are a global curse by
sweeping from a Hong Kong street market to the rainswept Scottish
Highlands and then to the sun-baked African bush.