Haircare group names Webb as European chief

US haircare giant Alberto Culver has appointed its top European marketer to replace Graham Fish, who will be leaving in March to start up an unspecified project.

US haircare giant Alberto Culver has appointed its top European

marketer to replace Graham Fish, who will be leaving in March to start

up an unspecified project.



David Webb, who is based at the company’s Australian offices in a

similar position, will be joining Alberto Culver in January as group

vice-president Europe, Middle East and Africa.



Alberto Culver has a 5% portion of UK shampoo sales, above Wella with

4%. However, both are dwarfed by Procter & Gamble’s 36% share, and Elida

Faberge’s 18%. Alberto has tried to raise its share by creating the

Andrew Collinge brands, to capitalise on the popularity of salon-style

products.



Lowe Howard-Spink created the pan-European ads for the brand. Media is

bought through Carat. Advertising for the Andrew Collinge range is done

through DPA. The UK adspend is pounds 2.4m.



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