US haircare giant Alberto Culver has appointed its top European
marketer to replace Graham Fish, who will be leaving in March to start
up an unspecified project.
David Webb, who is based at the company’s Australian offices in a
similar position, will be joining Alberto Culver in January as group
vice-president Europe, Middle East and Africa.
Alberto Culver has a 5% portion of UK shampoo sales, above Wella with
4%. However, both are dwarfed by Procter & Gamble’s 36% share, and Elida
Faberge’s 18%. Alberto has tried to raise its share by creating the
Andrew Collinge brands, to capitalise on the popularity of salon-style
Lowe Howard-Spink created the pan-European ads for the brand. Media is
bought through Carat. Advertising for the Andrew Collinge range is done
through DPA. The UK adspend is pounds 2.4m.