Heinz promotes Duff to Euro job

Alastair Duff, the marketer who launched Heinz’s high profile ’At Home’ initiative, is to become head of marketing for the firm’s burgeoning European Food Service division.

Alastair Duff, the marketer who launched Heinz’s high profile ’At

Home’ initiative, is to become head of marketing for the firm’s

burgeoning European Food Service division.



The new role, which he takes up in January 1999, will see him reporting

to Heinz’s European Food Service managing director and former UK

marketing head, Lawrence Balfe. In July Heinz brought in Ian Glen from

Albert Fisher Group as its UK director of Food Service.



Four years ago, as head of UK grocery marketing, Duff launched the

’Heinz At Home’ direct marketing programme. Designed to build loyalty

and cross-sell Heinz products through a series of magazines, it was the

first attempt by an FMCG giant to shift significant budgets below the

line. However, the programme was scrapped earlier this year.



Duff, an accountant by training, then became general manager, marketing

for Heinz’s frozen and chilled division, under the Weightwatchers

brand.



With the growing trend among European consumers for eating out, Food

Service has become one of Heinz’s most profitable divisions, showing

consistent growth of 3%-4% per year.



Heinz provides food stuffs for restaurant and pub outlets across the

world. It supplies all European Burger King outlets with ketchup,

Whitbread pubs with ketchup and beans, and retailers including

Sainsbury’s with a variety of sandwich fillings.



Separately, Fiona Hubert a brand development manager in the ketchup and

condiments division, is leaving the company in January to become direct

marketing manager for Save and Prosper.



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