The launch of telecoms companies offering customers free calls if
they listen to ads is continuing, despite the apparent failure of
US company Cortex Telecoms, which launched in the UK last month, is
guaranteeing customers free international calls if they listen to a
15-second ad every three minutes. The service, the first international
offer, operates between London, New York, Miami, Paris and Brussels.
Following a 15-minute profiling, customers receive a pincode and are
targeted with relevant ads during calls.
Advertisers, which include a New-York hotel chain and health resort, are
charged dollars 2500 (pounds 1553) for 4000 spots. Two Parisian hotels
are also expected to sign up and UK advertisers will be sought in the
But other similar launches have been less successful. Freedom Telecom, a
UK company offering a similar service for national calls, failed to
launch in September despite the promise of a pounds 5m campaign in the
A spokeswoman refused to comment on how the service is doing.
Freetalk Telecom Services, a UK subsidiary of US group DCI, planned to
launch in the UK and Israel last year, but no launch campaign has