ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

Q: Which of the following TV commercials do you remember seeing recently?.

Q: Which of the following TV commercials do you remember seeing

recently?.



    Last  Account                   Agency/TV buyer                    %

    week

1   (1)   BT                        AMV BBDO/The Allmond Partnership  79

2   (3)   Vodafone Pay As You Talk  BMP DDB/BMP Optimum               75

3   (4)   Asda                      Publicis/Carat                    73

4   (-)   National Lottery          WCRS/Zenith Media                 72

5   (-)   Cellnet U                 AMV BBDO/The Allmond Partnership  71

6   (2)   SkyDigital                M&C Saatchi/Universal McCann      70

7   (9=)  Woolworths Videos         Bates Dorland/Zenith Media        69

8   (5=)  Orange                    WCRS/Mediapolis                   65

9   (11)  Boots                     J Walter Thompson/BMP Optimum     63

10= (-)   Nescafe Original          McCann-Erickson/Universal McCann  58

10= (9=)  ONdigital                 BMP DDB/New PHD                   58

12  (19=) Comet                     Saatchi & Saatchi/Zenith Media    54

13  (5=)  McDonald’s                Leo Burnett                       50

14  (19=) Pot Noodle                HHCL & Partners/BMP Optimum       48

15  (-)   Kwik Save                 McCann-Erickson/Universal McCann  42

16  (-)   Kronenbourg 1664          Young & Rubicam/MediaVest         38

17  (-)   Kellogg’s Nutri Grain     Leo Burnett/MindShare             36

18  (-)   Wrigley’s Airwaves        Bray Leino/The Negotiation Centre 31

19  (-)   Crosse & Blackwell

          New York Takeout          McCann-Erickson/Universal McCann  30

20  (-)   Ariel Futur               Saatchi & Saatchi/P&G Buying Unit 29



Adwatch research was conducted from December 4 to December 6 by NOP

Research Group (0171-890 9443) as part of a weekly telephone omnibus

survey among more than 1000 adults. Copies of the Adwatch data and

analysis are available from Daoud Fakhri at NOP. Advertisements were

selected by The Register (0171-343 3030) and CIA Medianetwork (0171-633

9999).



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