CAREERS: Competition - Name that company!

Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will win a bottle of champagne

Every week the Careers page profiles a company running a job

advertisement in this issue of Marketing. If you can identify the

company, fax your answer and details to 0171 413 4504. One correct

answer will win a bottle of champagne



This week’s mystery company was founded after a Government White Paper

and the subsequent passing of the Act that privatised its industry in

England and Wales in 1989.



Based in White Rose country, the former public utility was bought for

pounds 1.5bn in February 1997 by a holding company jointly owned by two

US-based groups, American Electric Power and New Century Energies.



In December 1997, the company restructured itself into three

self-sufficient businesses, generation, distribution and supply, ahead

of its market becoming fully open to competition in 1998.



In 1997 it spent nearly pounds 600,000 on advertising its services. In

September this year, the company began running a campaign through the

agency Rapier, promoting loyalty to its two million customers



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