The work shows players such as US superstar and world number one Tiger Woods and Ireland's Padraig Harrington battling it out in a bid to capture the confrontational nature of the competition. The event is being held at Ireland's K Club from 22 to 24 September. The European team is the current holder of the Cup, which is in its 36th year. The campaign starts today (Wednesday) and runs until the start of the tournament. The print work will be supported by a radio campaign.
Creative agency: United London
Media agency: MediaCom.