A range of online and off-line initiatives, driving prospective customers to a Vista microsite for a guided demo, will support a TV campaign breaking in January. Microsoft's advertising is handled by McCann-Erickson.
The launch of the platform had been scheduled for this year, but has been postponed until early 2007 due to a need to comply with EU competition laws. This is expected to affect sales of PCs and laptops at Christmas, as many consumers will opt to delay purchasing until Vista is pre-installed on computers.
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