GGT Direct, which lost four senior managers to start-up agency Lowe
Direct, is to bring in Mike Cornwall, currently at O&M Direct, as its
new managing director.
Cornwall, O&M Direct’s managing director for the past eight months, is
seen as a figure who will restore client confidence in GGT Direct.
‘It is a key recruitment for the future of the agency,’ said GGT
Direct’s chairman Peter Herd.