Infogrames Entertainment Group has snapped up the World Cup star,
Brazilian striker Ronaldo, to front a new computer soccer series for
PlayStation and N64 consoles.
The deal is regarded as one of the most prized licensing deals in
interactive sports. Its value will escalate dramatically if Brazil win
The licence is a three-year exclusive agreement that allows Ronaldo’s
name and likeness to be incorporated into Infogrames’ games. Ronaldo
will undertake some promotional work, such as appearances and product
The licence also allows the name and likeness of the rest of the
Brazilian team to be incorporated into the games.
Stephen Hey, PR manager of Infogrames, said the company plans to launch
the first of five to seven titles, possibly called Ronaldo World Soccer,
before Christmas. He was unable to disclose which agency would be
promoting the products or the financial terms of the agreement.
Bruno Bonnell, chairman and ceo of Infogrames, said: ’Infogrames was
looking for the right sports personality to launch our global sports
brand. Ronaldo is the perfect choice.’
Bonnell said the negotiations took a long time to complete and the
soccer star had been unable to attend because of his training schedule.
’However, Ronaldo’s interest in video games has meant he has kept a
close eye on the contract and has been enthusiastic about the project,’