Allied Domecq Spirits & Wine has named Richard Gowar as the new
head of its international brand group, with responsibility for
developing new markets seen as crucial to the company’s growth.
Gowar will oversee global marketing strategies and budgets of Allied
Domecq spirits and wines brands that are strong in Europe. These will
include Teacher’s, Laphroaig single malt whisky, Beefeater gin,
Courvoisier cognac, Harveys sherry and Cockburn’s port. Gowar’s
promotion will be seen as a reward for his work on Ballantine’s
Gowar, currently marketing director of the Ballantine’s brand, replaces
Ian Hannah, who left in March to be Allied Domecq’s director of
The appointment follows Allied Domecq’s announcement in June that it
would be concentrating marketing budgets for individual brands on the
countries where market shares are higher.
The international brand group is in two divisions: the UK office run by
Gowar and the US office, which handles all other countries.
The new appointment does not affect the structure of Allied Domecq’s UK
marketing operation, which is a separate unit under marketing director