Tony Blair has asked leading marketing and advertising figures to
be judges for Millennium Products, the Design Council initiative he
launched yesterday (Wednesday) to promote innovative British products
John Hegarty, chairman and creative director of advertising agency
Bartle Bogle Hegarty; Simon Bullimore, UK managing director of Mars
Confectionery; Charles Dunstone, chief executive officer of Carphone
Warehouse; and James Dyson, inventor of the Dyson vacuum cleaner, will
be on a panel voting on products submitted to the scheme.
Millennium Products, which will cost the government pounds 3.8m over
four years, is not a competition or awards scheme, and submissions will
only be accepted from companies with products or services already on the
However, the most innovative and pioneering will form part of the
exhibition in the Millennium Dome at Greenwich.
A selection of products representing the best of UK design were
showcased at the launch, including Rolls-Royce’s Trent jet engine and
the Psion Series 5 palmtop computer. Other products highlighted by the
Design Council include Cellnet’s Genie, an Internet-based service which
broadcasts news to mobile phones.