It is seeking an agency to handle all aspects of direct marketing, including CRM and database management. The search is being handled out of Emirates' headquarters in Dubai.
Emirates has previously used Datamail Direct for its direct business. It is not known whether the review will affect this arrangement.
The airline's advertising in the UK is split between Leagas Delaney and Grey London. In July, the airline hired Grey London to handle a global advertising campaign for its business-class service.
Separately, Emirates has agreed a five-year extension to its sponsorship of the England Rugby Sevens and Emirates Airline London Sevens teams.
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