Tories in narrow vote to curb marketing to kids

A slim majority of Conservative Party members want a crackdown on marketing to children, according to the results of a high-profile debate held this week at the Tories' annual conference.

Just over the half of the delegates, 52%, voted in favour of the motion: 'It is time to consider a ban on marketing to children'. The result signals a shift from the traditional Tory position of favouring limited state intervention.

The debate was the first of its kind in a series of interactive discussions highlighting key issues. Delegates voted by keypad and could text their views, which were displayed on the screen in the main hall.

Nick Stace, director of campaigns and communications at Which?, spoke in favour of the motion, focusing on junk-food advertising. He revealed the results of a YouGov poll, commissioned by Which?, that found strong support for the prevention of marketing unhealthy foods to children.

According to the survey, 80% of the 2160 respondents agreed that TV ads promoting unhealthy food should not be permitted to air during times when children were most likely to be watching. It also found that 91% agreed that food firms need to be more responsible in the way they market food to children.

'If political parties want to champion issues that matter to the public, then ending marketing of unhealthy food to kids is a first step,' he said.

Speaking against the motion, Janet Daley, a Daily Telegraph columnist, said legislation was not needed and parents should take more responsibility.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands