The Burton Group and Littlewoods are launching a jointly-operated direct home shopping company. Burton will hold a 65% stake in the company and its brands will appear in Littlewoods’ existing catalogues.

The Burton Group and Littlewoods are launching a jointly-operated

direct home shopping company. Burton will hold a 65% stake in the

company and its brands will appear in Littlewoods’ existing


Cadbury is relaunching its Snack and Time Out brands in 1998 with new

ads through BDDP GGT. It aims to establish itself as a major player in

the pounds 495m chocolate biscuit countline market.

In the week it floated on the Stock Exchange, the Saatchi & Saatchi

global network shortened its name by dropping the word ’Worldwide’.

TMD Carat has won the pounds 5m media planning and buying account for

food and soft drinks firm, the Princes Group.

Yorkshire Tea is to sponsor the ITV series Heartbeat, which attracts

audiences of nearly 17 million.

Mailcom, the UK’s largest direct marketing services firm, has acquired

its rival, The Database Group.

Camelot’s merchandise and licensing division, National Lottery

Enterprises, has signed a one-year partnership with Kuwait Petroleum,

owner of the Q8 petrol stations.

The COI has appointed Mellors Reay to work on the pounds 500,000

Department of Health Emergency Phoneline account.

Bruce Burnett, former marketing director at Trebor Bassett, is joining

below-the-line firm Communications Innovation Group as commercial


Live TV has won its High Court battle with the CableTel. The victory

means that 80,000 more homes in the CableTel franchise area will be

added to the 2.1 million homes that already receive Live TV.

ITV has appointed Jeremy Boulton as controller of acquisitions. Boulton

currently works at Sky Television as director of acquisitions.

The Marketing Store, Europe’s largest privately-owned sales promotion

agency, is in talks with Chicago-based MB, which is poised to make a

takeover bid.

Duckhams Oils is sponsoring BSkyB coverage of the Nationwide Football

League in a seven-figure deal.

Marketing is presenting a one-day conference on marketing to young,

smart, spending women. ’Winning Women’ is on March 18 at London’s

Landmark Hotel. For details call Tania Cassell on 0171 413 4116.

WWAV Rapp Collins has pointed out an error in last week’s story about

the Sainsbury’s Reward Card scheme. As the story reported, Sainsbury’s

and WWAV have decided to end their partnership on the scheme, but the

headline wrongly suggested that the agency had been ’axed’ in a


We are happy to make clear that this was not the case.


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