Chrysalis Radio has awarded the pounds 1m creative account for its
Galaxy dance music stations to north-west ad agency Juice, in a move to
brand its two new stations under the Galaxy banner.
Juice won the business after a pitch between Leeds-based agency
Poulters, J Walter Thompson Manchester, and the incumbents,
McCann-Erickson in Bristol and Manchester.
Chrysalis Radio, which has operated the Galaxy 101 dance music station
in the Bristol/Cardiff region since 1995, recently bought
Manchester-based Kiss 102 and Kiss 105 in Yorkshire from Faze FM.
The account covers full rebranding, above- and below-the-line campaigns
for the three stations, including TV, cinema, posters, press and