Pepsi pounds 25m jackpot into Claydon Heeley

Pepsi Cola International has consolidated its pounds 25m pan-European below-the-line business with Claydon Heeley International.

Pepsi Cola International has consolidated its pounds 25m

pan-European below-the-line business with Claydon Heeley

International.



The business was moved to Claydon Heeley over a period of months

following a series of pitches. Both the Marketing Store and Wunderman

Cato Johnson have previously worked on the European and sub-Sahara

business.



Claydon Heeley has been chiefly responsible for Pepsi’s UK work and was

behind the Spice Girls promotion, which helped lift the brand’s market

share from 15.1% to 19.6% (Nielsen).



The agency will now handle creative and strategic work across more than

70 countries. Pepsi runs three major promotions during the year, each

one estimated to receive up to pounds 10m in support.



The first work through Claydon Heeley will appear in the new year and

feature the Spice Girls



Claydon Heeley was not available for comment.



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