Pepsi Cola International has consolidated its pounds 25m
pan-European below-the-line business with Claydon Heeley
The business was moved to Claydon Heeley over a period of months
following a series of pitches. Both the Marketing Store and Wunderman
Cato Johnson have previously worked on the European and sub-Sahara
Claydon Heeley has been chiefly responsible for Pepsi’s UK work and was
behind the Spice Girls promotion, which helped lift the brand’s market
share from 15.1% to 19.6% (Nielsen).
The agency will now handle creative and strategic work across more than
70 countries. Pepsi runs three major promotions during the year, each
one estimated to receive up to pounds 10m in support.
The first work through Claydon Heeley will appear in the new year and
feature the Spice Girls
Claydon Heeley was not available for comment.