Alan Davies extols stress-free banking at Abbey National in the
bank’s pounds 10m national television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek will appear
in a series of executions created by Euro RSCG Wnek Gosper set to run
through the new year. Abbey National aims to reposition itself as a
company that cares about its customers’ needs and hopes Davies will
bring warmth to the impersonal world of financial services.