Whitbread Hotels has appointed a new marketing director to head up
its budget hotel brand Travel Inns, ahead of the chain’s first brand
building push next year.
Guy Parsons, 34, joins from French hotel group Accor, where he was
operations, sales and marketing director. He replaces Mike Smail who
left the company at the end of September.
Parsons’s initial task will be to sign off the 190-strong chain’s first
brand-building campaign through recently appointed agency, Holder Henry
Pearce & Bailey. The campaign will attempt to position Travel Inns as
the number one hotel brand in the UK.
The chain is already the biggest in the budget hotel market, having
overtaken rival chain Travel Lodge, owned by Granada. New Travel Inns
are opening at a rate of one every 11 days.
Commenting on his new role, Parsons said: ’We are developing a five-year
strategy which will position Travel Inns as the number one brand in the
Granada also owns the more up-market Marriott Hotel chain.