Branding boss in Travel Inns post

Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain’s first brand building push next year.

Whitbread Hotels has appointed a new marketing director to head up

its budget hotel brand Travel Inns, ahead of the chain’s first brand

building push next year.



Guy Parsons, 34, joins from French hotel group Accor, where he was

operations, sales and marketing director. He replaces Mike Smail who

left the company at the end of September.



Parsons’s initial task will be to sign off the 190-strong chain’s first

brand-building campaign through recently appointed agency, Holder Henry

Pearce & Bailey. The campaign will attempt to position Travel Inns as

the number one hotel brand in the UK.



The chain is already the biggest in the budget hotel market, having

overtaken rival chain Travel Lodge, owned by Granada. New Travel Inns

are opening at a rate of one every 11 days.



Commenting on his new role, Parsons said: ’We are developing a five-year

strategy which will position Travel Inns as the number one brand in the

market.’



Granada also owns the more up-market Marriott Hotel chain.



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