British Interactive Broadcasting (BIB), the interactive shopping
channel service, has strengthened its launch team with the appointment
of Nick Mercer, former business development director of First Direct, as
its first marketing director, and Simon Jones as its sales director.
Mercer, who joined First Direct in January 1997 to develop co-branding
opportunities and who left unexpectedly in August, will control BIB’s
marketing spend, estimated to be worth pounds 10m.
Previously, Mercer spent eight years with Air Miles, as marketing
director and then as sales director, developing and implementing
BIB, a joint venture between BSkyB, BT, Midland Bank and Matsushita, was
created to provide a digital platform for interactive TV services.
It is due to launch late next year, offering a range of home shopping
facilities, including home banking and travel services.
The company hopes to sign up 25 advertisers who will each have the
chance to run their own mini 24-hour TV channels. These channels will
carry corporate branding, details of home shopping facilities, product
information and will give each advertiser the chance to show their own
commercial. Each supplier will be asked by BIB to commit an ad spend to
promote their service.
Jones joins BIB from Springboard Internet Services, where he was
commercial sales director responsible for all aspects of inbound revenue
He spent several years with The Times Newspapers, as head of
international advertising and then as commercial manager responsible for
the launch of The Times and The Sunday Times Internet editions in
January 1996. Jones and Mercer will report to Chris Townsend, BIB’s
Commenting on the appointments, David Hilton, chief executive of BIB,
said: ’Nick has a proven track record of launching new business concepts
and establishing new marketing opportunities and we look forward to the
development of BIB as a major consumer brand. Simon’s knowledge of the
sales and interactive industry will be invaluable.’
BIB is also close to appointing a design agency and an advertising
agency to work on its launch, late next year.