New arrivals to build BIB brand

British Interactive Broadcasting (BIB), the interactive shopping channel service, has strengthened its launch team with the appointment of Nick Mercer, former business development director of First Direct, as its first marketing director, and Simon Jones as its sales director.

British Interactive Broadcasting (BIB), the interactive shopping

channel service, has strengthened its launch team with the appointment

of Nick Mercer, former business development director of First Direct, as

its first marketing director, and Simon Jones as its sales director.



Mercer, who joined First Direct in January 1997 to develop co-branding

opportunities and who left unexpectedly in August, will control BIB’s

marketing spend, estimated to be worth pounds 10m.



Previously, Mercer spent eight years with Air Miles, as marketing

director and then as sales director, developing and implementing

customer-loyalty programmes.



BIB, a joint venture between BSkyB, BT, Midland Bank and Matsushita, was

created to provide a digital platform for interactive TV services.



It is due to launch late next year, offering a range of home shopping

facilities, including home banking and travel services.



The company hopes to sign up 25 advertisers who will each have the

chance to run their own mini 24-hour TV channels. These channels will

carry corporate branding, details of home shopping facilities, product

information and will give each advertiser the chance to show their own

commercial. Each supplier will be asked by BIB to commit an ad spend to

promote their service.



Jones joins BIB from Springboard Internet Services, where he was

commercial sales director responsible for all aspects of inbound revenue

generation.



He spent several years with The Times Newspapers, as head of

international advertising and then as commercial manager responsible for

the launch of The Times and The Sunday Times Internet editions in

January 1996. Jones and Mercer will report to Chris Townsend, BIB’s

commercial director.



Commenting on the appointments, David Hilton, chief executive of BIB,

said: ’Nick has a proven track record of launching new business concepts

and establishing new marketing opportunities and we look forward to the

development of BIB as a major consumer brand. Simon’s knowledge of the

sales and interactive industry will be invaluable.’



BIB is also close to appointing a design agency and an advertising

agency to work on its launch, late next year.



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