Thomas Cook boss for online job

Thomas Cook is looking for a new marketing director to replace Dido Harding, who has been put in charge of developing the tour operator’s electronic distribution channels.

Thomas Cook is looking for a new marketing director to replace Dido

Harding, who has been put in charge of developing the tour operator’s

electronic distribution channels.

Harding, 30, has held the top marketing role for more than two years,

during which time she reviewed the company’s advertising strategy and

introduced the Thomas Cook Magazine, which offers holiday tips and

reports to regular Thomas Cook travellers.

The travel operator claims the advertising has had a beneficial effect

on sales. In the past year, Thomas Cook increased its share of both the

travel and foreign exchange markets by 2%.

Harding now takes on the new role of director of Thomas Cook

Interactive, previously known as the Thomas Cook Consumer Futures


Her brief will be to drive consumer online business for the Internet,

interactive TV and kiosks.

Commenting on her new role, she said: ’I am not a marketer by background

and did not want to confine myself to one discipline. The role enables

me to move into general management, and into an area which is becoming

more important to Thomas Cook.’

Harding said that the company was keen to ape the success of US

businesses such as Microsoft Expedia, Travelocity and Preview Travel,

all of which are now making in excess of dollars 150m (pounds 92m)

through selling travel products on the Internet.

Harding will report to Mark McCafferty, managing director, worldwide

travel-related businesses at Thomas Cook.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer