Thomas Cook boss for online job

Thomas Cook is looking for a new marketing director to replace Dido Harding, who has been put in charge of developing the tour operator’s electronic distribution channels.

Thomas Cook is looking for a new marketing director to replace Dido

Harding, who has been put in charge of developing the tour operator’s

electronic distribution channels.

Harding, 30, has held the top marketing role for more than two years,

during which time she reviewed the company’s advertising strategy and

introduced the Thomas Cook Magazine, which offers holiday tips and

reports to regular Thomas Cook travellers.

The travel operator claims the advertising has had a beneficial effect

on sales. In the past year, Thomas Cook increased its share of both the

travel and foreign exchange markets by 2%.

Harding now takes on the new role of director of Thomas Cook

Interactive, previously known as the Thomas Cook Consumer Futures


Her brief will be to drive consumer online business for the Internet,

interactive TV and kiosks.

Commenting on her new role, she said: ’I am not a marketer by background

and did not want to confine myself to one discipline. The role enables

me to move into general management, and into an area which is becoming

more important to Thomas Cook.’

Harding said that the company was keen to ape the success of US

businesses such as Microsoft Expedia, Travelocity and Preview Travel,

all of which are now making in excess of dollars 150m (pounds 92m)

through selling travel products on the Internet.

Harding will report to Mark McCafferty, managing director, worldwide

travel-related businesses at Thomas Cook.


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