Thomas Cook is looking for a new marketing director to replace Dido
Harding, who has been put in charge of developing the tour operator’s
electronic distribution channels.
Harding, 30, has held the top marketing role for more than two years,
during which time she reviewed the company’s advertising strategy and
introduced the Thomas Cook Magazine, which offers holiday tips and
reports to regular Thomas Cook travellers.
The travel operator claims the advertising has had a beneficial effect
on sales. In the past year, Thomas Cook increased its share of both the
travel and foreign exchange markets by 2%.
Harding now takes on the new role of director of Thomas Cook
Interactive, previously known as the Thomas Cook Consumer Futures
Her brief will be to drive consumer online business for the Internet,
interactive TV and kiosks.
Commenting on her new role, she said: ’I am not a marketer by background
and did not want to confine myself to one discipline. The role enables
me to move into general management, and into an area which is becoming
more important to Thomas Cook.’
Harding said that the company was keen to ape the success of US
businesses such as Microsoft Expedia, Travelocity and Preview Travel,
all of which are now making in excess of dollars 150m (pounds 92m)
through selling travel products on the Internet.
Harding will report to Mark McCafferty, managing director, worldwide
travel-related businesses at Thomas Cook.