BBC Magazines has pulled the plug on Clothes Show magazine after
the title failed to generate enough profit.
The BBC decision comes despite it having made considerable investment in
the magazine since it was launched in 1987.
Peter Phippen, managing director of BBC Worldwide, was unavailable to
comment on the closure, but a spokeswoman for BBC Magazines said:
’Despite significant investment, we felt that Clothes Show magazine was
not giving a substantial enough return.’
The magazine, which had a cover price of pounds 1.70, had declined 6%
year on year in circulation to 150,494 copies a month. Its highest ever
circulation figure was 201,000 in 1991.
Clothes Show targeted 19- to 25-year-old women and offered them a mix of
affordable fashion and beauty editorial. Its main advertisers were
Procter & Gamble and Boots.
The January issue, which is published on December 8, will be the
Clothes Show magazine was launched as a quarterly in 1987 by BBC
Magazines and Focus Magazines.