ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing

recently?



     LAST  ACCOUNT                AGENCY/TV BUYER                      %

     WEEK

1    (1)   BT                     Abbott Mead Vickers BBDO/

                                  The Negotiation Centre              84

 2   (6)   Asda                   Publicis/TMD Carat                  74

 3   (-)   McDonald’s             Leo Burnett                         73

 4   (2)   Argos                  Ogilvy & Mather/The Network         72

 5=  (3)   Andrex                 FCB/John Ayling & Associates        71

 5=  (-)   Coca-Cola              Edge Creative/Universal McCann      71

 7=  (4)   Oil of Ulay Colour

           Collection             Saatchi & Saatchi/P&G Buying Unit   69

 7=  (8)   Woolworths             Bates Dorland/Zenith Media          69

 9   (-)   Boots                  J Walter Thompson/BMP DDB           66

 10= (-)   Comet                  Saatchi & Saatchi/Zenith Media      63

 10= (-)   Nescafe                McCann-Erickson/Universal McCann    63

 12= (9=)  Calvin Klein

           Eternity               In-house/Initiative Media           61

 12= (-)   ITV Sport              M&C Saatchi/ITV Network Centre      61

 12= (-)   Homepride Cook in

           Sauce                  Young & Rubicam/Zenith Media        61

 12= (-)   Barclaycard            BMP DDB/BMP Optimum                 61

 12= (-)   Pantene Pro-V          Grey Advertising/P&G Buying Unit    61

 17= (-)   Calvin Klein

           Obsession              In-house/Initiative Media           60

 17= (-)   Tetley Drawstring      DMB&B/Zenith Media                  60

 19  (-)   Sony PlayStation       TBWA Simons Palmer/Manning

                                  Gottlieb Media                      59

 20  (9=)  Head & Shoulders       Saatchi & Saatchi/P&G Buying

                                  Unit                                58

Adwatch research was conducted from December 5 to December 6 by NOP

Research Group (0171-890 9441) as part of a weekly telephone omnibus

survey among more than 1000 adults. Copies of the Adwatch data and

analysis are available from Mandy Atkin at NOP. Advertisements were

selected by The Register (0171-343 3030) and CIA Medianetwork (0171-633

9999).



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug