ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing


     LAST  ACCOUNT                AGENCY/TV BUYER                      %


1    (1)   BT                     Abbott Mead Vickers BBDO/

                                  The Negotiation Centre              84

 2   (6)   Asda                   Publicis/TMD Carat                  74

 3   (-)   McDonald’s             Leo Burnett                         73

 4   (2)   Argos                  Ogilvy & Mather/The Network         72

 5=  (3)   Andrex                 FCB/John Ayling & Associates        71

 5=  (-)   Coca-Cola              Edge Creative/Universal McCann      71

 7=  (4)   Oil of Ulay Colour

           Collection             Saatchi & Saatchi/P&G Buying Unit   69

 7=  (8)   Woolworths             Bates Dorland/Zenith Media          69

 9   (-)   Boots                  J Walter Thompson/BMP DDB           66

 10= (-)   Comet                  Saatchi & Saatchi/Zenith Media      63

 10= (-)   Nescafe                McCann-Erickson/Universal McCann    63

 12= (9=)  Calvin Klein

           Eternity               In-house/Initiative Media           61

 12= (-)   ITV Sport              M&C Saatchi/ITV Network Centre      61

 12= (-)   Homepride Cook in

           Sauce                  Young & Rubicam/Zenith Media        61

 12= (-)   Barclaycard            BMP DDB/BMP Optimum                 61

 12= (-)   Pantene Pro-V          Grey Advertising/P&G Buying Unit    61

 17= (-)   Calvin Klein

           Obsession              In-house/Initiative Media           60

 17= (-)   Tetley Drawstring      DMB&B/Zenith Media                  60

 19  (-)   Sony PlayStation       TBWA Simons Palmer/Manning

                                  Gottlieb Media                      59

 20  (9=)  Head & Shoulders       Saatchi & Saatchi/P&G Buying

                                  Unit                                58

Adwatch research was conducted from December 5 to December 6 by NOP

Research Group (0171-890 9441) as part of a weekly telephone omnibus

survey among more than 1000 adults. Copies of the Adwatch data and

analysis are available from Mandy Atkin at NOP. Advertisements were

selected by The Register (0171-343 3030) and CIA Medianetwork (0171-633



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