MARKETING MIX: The Marketing Christmas Quiz

With just a week before you know what, it’s time for the most important ritual of the season - Marketing’s Christmas Quiz. When the Quiz hits your desk, it is officially Christmas, so pull a cracker, put on a silly hat and get your brain in gear for one last time this year.

With just a week before you know what, it’s time for the most

important ritual of the season - Marketing’s Christmas Quiz. When the

Quiz hits your desk, it is officially Christmas, so pull a cracker, put

on a silly hat and get your brain in gear for one last time this

year.



If you’ve been keeping up with the world of marketing during 1997,

you’ll have no problems at all - and you could win one of the prizes

detailed opposite. All the questions concern stories that have run in

Marketing over the year - so if your memory fails you, try your

Information Department!



The first section comprises four questions spanning different periods of

the year, the second tests your knowledge month by month. Fax your

answers (keep them legible!) to Mix on 0171 413 4504. We’ll announce the

winners early in the New Year. Good luck - and Happy Christmas!



1. The 1997 Honours Lists (January and June respectively) included the

names of two well-known marketers, both of whom are now CBEs. The first

is a high-profile direct marketer from Bradford (who earned the award

through chairing the local Training and Enterprise Council) and the

second is a well-known industry figure whose award reflects services to

advertising. Name them both.



2. Two industry bodies, The Marketing Society and the Institute of

Practitioners in Advertising, found themselves new figureheads this

year. What are their names?



3. a) The finger of advertising fame might be fickle - but it’s also

lucrative. Which celebrities have been on TV during 1997 to promote the

following products?



Lucozade Sport



McVitie’s



Barclaycard



Dollond & Aitchison



b) Two of those stars were hired, and two were fired during the

year.



Identify which.



4. Who wins Mix’s 1997 ’Blimey, that was quick’ Award? There are two

serious contenders:



a) the company which, in July, hired and fired Redwood Publishing in the

space of a week



b) the man who assumed the marketing mantle at ITV in November and

announced a review of M&C Saatchi’s pounds 5m advertising account on his

very first day in the job. Can you name both?



5. In January:



a) Mars dropped its famous, 37-year-old advertising slogan. What was

it?



b) He resigned from Channel 4. Name him.



6. In February:



a) This man began a new career as a male model and voiceover artist.



Who said ’Only in the direst cases should you show the clients’

faces’?



Not this marketer, that’s for sure. He’s in the commercial break almost

as often as Joanna Lumley - but what is his name and what is he

advertising?



b) A Penguin defeated a seabird in a brand-defending court case. Name

the losing brand, and its owners.



c) Channel 4 tied up its biggest ever sponsorship deal. Its partner in

the deal was Wella - but on what series did the sponsorship centre?



7. In March:



a) The Body Shop hired its first above-the-line agency. Name it.



b) This man was Tango’d. How come? And who is he?



8. In April:



a) What launched, causing a foggy blur to descend on TV sets all over

the country?



b) Kellogg introduced a new corporate spokesperson to defend the brand

against own-label competition. Before the year was out, she was

axed.



Name her.



9. In May:



a) This man caused a furore. Why? And who is he?



b) Beefeater Gin abandoned a sponsorship deal which had lasted 12

years.



What was the sporting event it left sponsorless?



c) Wonderbra had a bust-up with its agency. Or was it all a storm in a

D-cup? Name the losing shop.



10. In June:



a) Direct Line issued a brave television challenge. Name one of the

rival companies which rose to the bait.



b) An arty corporate redesign was announced, but it got the thumbs-down

from Baroness Thatcher a few months later. What was the brand?



11. In July:



a) The Advertising Standards Authority celebrated a big birthday. Which

one?



b) KFC launched an ad starring this TV presenter. In real life she’s a

man-eater, but KFC was the second brand to feature her being rejected in

favour of nosh. Who is she? And what is the other brand?



12. In August:



a) A car manufacturer launched a TV campaign featuring a Janis Joplin

song. Within weeks, it was pulled. Why? And what was the brand?



b) For the first time ever, a High Court injunction was awarded against

the ASA, preventing the publication of its August monthly report. Name

the insurance company which muzzled the industry watchdog.



13. In September:



a) Which undertaker mounted the first national TV campaign in its

sector?



b) What was renamed Starbursts by the men from Mars?



c) A company called Mindshare was launched. It might sound like a

Californian counselling service - but it isn’t. What is it?



14. In October:



a) The Bell tolled for this man. Why? And who is he?



b) Which controversial marketing consultant was banned from BT’s

headquarters?



There’s a bonus point if you can name the Abbott Mead Vickers account

man with whom he had a now-legendary difference of opinion over

advertising strategy.



15. In November:



a) This man’s career took a downturn - he moved from Channel 5 to

Channel 4. Who is he?



b) Despite an advertising campaign which has given it a record brand

share, this brewing giant decided to review its account anyway. Still,

as they say themselves, not everything in black and white makes

sense.



Name the agency and client involved.



16. In December:



a) This man left BSkyB to join Channel 5. Who is he?



b) His brother, also a well-known marketing industry figure, made a big

career move in April. Name him - and the companies he moved from and

to.



And finally ...



17. This vision of loveliness (pictured below) has been conjured up from

the faces of three of the year’s most newsworthy marketing men. Can you

identify them?



a. The media man who made a capital move to ITV in July?



b. The marketer who proved even more mobile than the phones he

sells?



c. The creative director who refused to be merged?



18. Can you name these three graces (below)?



a. The media woman who has come in from the garden to join the

brotherhood?



b. The chief executive who left her ad agency in May - and subsequently

collected a cool pounds 200,000?



c. The marketer who conducted the biggest ad review of the year - and

then quit?



The winner of the Marketing 1997 Christmas Quiz will win a fantastic

trip for two to the prestigious Chateau Tilques Hotel - a romantic 19th

century chateau situated in elegant parkland just 30 minutes from

Calais.



This special prize, sponsored by Le Shuttle Magazine, includes return

tickets for two on Le Shuttle, a night in one of the hotel’s best rooms

and a three-course dinner (Menu de Marche valued at 200FF per

person).



Two runners-up will also receive a pair of return tickets on Le Shuttle,

again courtesy of Le Shuttle Magazine - and there will also be a dozen

bottles of champagne on offer to the best entries.



Le Shuttle Magazine, now into its third year, is the exclusive glossy

title that reaches ABC1 motorists travelling through the Channel

tunnel.



The quarterly publication is sold at the tunnel and at newsagents in

London and the south-east. For back copies and media packs call 0171 491

0474.



Mix would like to thank Le Shuttle Magazine, and its chairman and

publisher, James Reatchlous, for supplying the prizes.



Congratulations to Nick Sunderland of The Register who faxed us with the

right answer to last week’s name that brand teaser - PG Tips.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad