Dosomethingdifferent.com concentrates on what you can do at your destination, rather than how to get there or where to stay, presenting a diverse range of excursions and attractions. Its easy-to-navigate, relevant and inspiring content contributes to a satisfying user experience.
My path took me to wine tours in San Francisco, where the information included a description, opening times and even what to wear. It is easily digestible and the pre-booking facility is straightforward. The only missing element, often critical to planning any journey, is the ability to access other people's experiences and endorsement of the selected adventure. The site should capture this consumer involvement and might benefit from providing users with more opportunity to offer their feedback.
Overall, it is a great example of what can be achieved when the emphasis is on the consumer - an approach that should help the site prosper as more of us put experiences at the heart of our holiday plans.
Website design: Webplacing.