BIB poaches Teletext boss

British Interactive Broadcasting, the company created last month to deliver digital interactive services in the UK, has poached Peter van Gelder, Teletext’s managing director, as its own MD.

British Interactive Broadcasting, the company created last month to

deliver digital interactive services in the UK, has poached Peter van

Gelder, Teletext’s managing director, as its own MD.



However, the appointment of Sam Chisholm, chief executive and managing

director of BSkyB, as BIB’s first chairman has been thrown into doubt,

following his decision to quit BSkyB at the end of the year.



Chris Townsend, former digital marketing manager at BSkyB, was confirmed

as BIB’s commercial director last month. More senior appointments are

likely.



Van Gelder, who joins BIB this week, will work from the company’s new

headquarters in the City of London. His brief is to create a digital

marketplace and produce a service to change the way people buy products,

access information and bank. He will also choose an advertising agency

to sell the concept to consumers.



’We have to make the services from BIB part of everyone’s lives on a

day-to-day basis. That means making the platform as secure and reliable

as possible and ensuring people have the means of receiving it in an

easy manner,’ he said. ’The biggest task is to bring together the

elements, including technical and partnerships, needed to make this

happen.’



BIB will launch next spring. BSkyB and BT each own 32.5 % of the

company, Midland Bank owns 20% and Matsushita 15%.



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