Express Newspapers is to review its pounds 10m advertising account for
the daily and Sunday titles this autumn and may combine them into one
The review is being planned by the newspaper group’s new managing
director Stephen Grabiner. It will begin next month after editorial
operations for both titles are merged.
Grabiner said: ‘We will be looking at our advertising and reviewing what
is best for the titles. With one editorial operation under Richard
Addis, it may be best to have just one agency. It’s something we will
He said the Daily Star, currently with Lowe Howard-Spink, would not be
included in the review.
Grabiner said he, Addis and Express marketing director Don Gray would
oversee the review and new advertising would appear before the end of
The Daily Express account has been with D’Arcy Masius Benton & Bowles
for ten years. The Sunday Express, under Sue Douglas, handed its
business to Walsh Trott Chick Smith, but Douglas was ousted from the
editor’s post two weeks ago.
The review will follow a shake- up in the group’s editorial operation,
which will bring 85 redundancies. Grabiner said the merged operation
would be in place before the end of this month.
Circulation on both titles has fallen. Latest ABCs show the Daily
Express on 1,230,111 (-3.75% year-on- year) and the Sunday Express on
1,229,686 (-11.42% year-on-year).