THIS WEEK: Express reviews pounds 10m ad spend

Express Newspapers is to review its pounds 10m advertising account for the daily and Sunday titles this autumn and may combine them into one agency.

Express Newspapers is to review its pounds 10m advertising account for

the daily and Sunday titles this autumn and may combine them into one

agency.



The review is being planned by the newspaper group’s new managing

director Stephen Grabiner. It will begin next month after editorial

operations for both titles are merged.



Grabiner said: ‘We will be looking at our advertising and reviewing what

is best for the titles. With one editorial operation under Richard

Addis, it may be best to have just one agency. It’s something we will

look at.’



He said the Daily Star, currently with Lowe Howard-Spink, would not be

included in the review.



Grabiner said he, Addis and Express marketing director Don Gray would

oversee the review and new advertising would appear before the end of

the year.



The Daily Express account has been with D’Arcy Masius Benton & Bowles

for ten years. The Sunday Express, under Sue Douglas, handed its

business to Walsh Trott Chick Smith, but Douglas was ousted from the

editor’s post two weeks ago.



The review will follow a shake- up in the group’s editorial operation,

which will bring 85 redundancies. Grabiner said the merged operation

would be in place before the end of this month.



Circulation on both titles has fallen. Latest ABCs show the Daily

Express on 1,230,111 (-3.75% year-on- year) and the Sunday Express on

1,229,686 (-11.42% year-on-year).



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