MARKETING MIX: Brand manager of the week

Name: Louise Benson
Age: 27
Company: Cadbury’s
Brand: Roses

Name: Louise Benson

Age: 27

Company: Cadbury’s

Brand: Roses

Your greatest work achievement to date? Developing the recent Roses

advertising, it reinforces the brand’s 20-year Thank You proposition in

a contemporary and unique way.

What would be your dream brand to work on and why? I could cope with a

brand like Calvin Klein - there would be lots of opportunities to view

nubile young men in ad campaigns.

What would you do if you were not in marketing? I always wanted to be a

teacher, but soon realised the error of my ways.

What is the best agency you have worked with? Ads: Euro RSCG Wnek

Gosper; Promotion: CSP; Design: Beresfords.

What is the worst part of your job?

The budgeting process; it seems to have been going on for months.

Your most embarrassing mistake?

Crashing my boss’s car as a graduate trainee wasn’t my best move.

Who is the business person you admire most and why?

Richard Branson, he has a fresh approach and challenges the business

norms. Although I remain to be convinced about his trains after my

experience of the Birmingham to London line.


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