Name: Louise Benson
Your greatest work achievement to date? Developing the recent Roses
advertising, it reinforces the brand’s 20-year Thank You proposition in
a contemporary and unique way.
What would be your dream brand to work on and why? I could cope with a
brand like Calvin Klein - there would be lots of opportunities to view
nubile young men in ad campaigns.
What would you do if you were not in marketing? I always wanted to be a
teacher, but soon realised the error of my ways.
What is the best agency you have worked with? Ads: Euro RSCG Wnek
Gosper; Promotion: CSP; Design: Beresfords.
What is the worst part of your job?
The budgeting process; it seems to have been going on for months.
Your most embarrassing mistake?
Crashing my boss’s car as a graduate trainee wasn’t my best move.
Who is the business person you admire most and why?
Richard Branson, he has a fresh approach and challenges the business
norms. Although I remain to be convinced about his trains after my
experience of the Birmingham to London line.