MARKETING MIX: Brand manager of the week

Name: Louise Benson
Age: 27
Company: Cadbury’s
Brand: Roses

Name: Louise Benson

Age: 27

Company: Cadbury’s

Brand: Roses



Your greatest work achievement to date? Developing the recent Roses

advertising, it reinforces the brand’s 20-year Thank You proposition in

a contemporary and unique way.



What would be your dream brand to work on and why? I could cope with a

brand like Calvin Klein - there would be lots of opportunities to view

nubile young men in ad campaigns.



What would you do if you were not in marketing? I always wanted to be a

teacher, but soon realised the error of my ways.



What is the best agency you have worked with? Ads: Euro RSCG Wnek

Gosper; Promotion: CSP; Design: Beresfords.



What is the worst part of your job?



The budgeting process; it seems to have been going on for months.



Your most embarrassing mistake?



Crashing my boss’s car as a graduate trainee wasn’t my best move.



Who is the business person you admire most and why?



Richard Branson, he has a fresh approach and challenges the business

norms. Although I remain to be convinced about his trains after my

experience of the Birmingham to London line.



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