The Sunday Times has parted company with its advertising agency, Ogilvy
& Mather, and has consolidated the pounds 4m account into The Times’s ad
agency, Rainey Kelly Campbell Roalfe.
O&M picked up the account last January after Times Newspapers fell out
with its long-term agency, Arc Advertising.
O&M declined to comment on rumours that it resigned the account,
although Tom Berry, managing director of O&M, described the parting as
‘an easy, if disappointing, decision to have to make’.
Toby Constantine, marketing director for Times Newspapers, described the
split as mutual. ‘We are happy with the work both agencies have
produced, but it makes strategic and creative sense to consolidate the
Sunday Times business into one agency as we look to maximise sales
across both titles next year.’
The newspaper reported an average net circulation of 1,326,261 in June
to November 1996, a 5.5% increase on the previous year. News
International’s broadsheet titles have been locked in a promotions
battle with The Telegraph.
See Media, page 9