The Advertising Standards Authority is set to remove itself from its
role in policing political advertising after the general election,
following the uproar created by its ruling on the Tories’ ‘Demon Eyes’
depiction of Tony Blair.
Political advertising has been a thorn in its side since it made the
ruling. The codes enforced by the ASA are to be revised next year by the
Committee of Advertising Practice (CAP).
Insiders are predicting that the industry will introduce new rules
exempting political campaigns.
‘The idea was that if there was an unacceptable attack on an individual
then it shouldn’t be exempt from ASA regulations, but nobody expected
Demon Eyes,’ said a CAP member. ‘The likely thing is that political ads
will be excluded, but it’s not going to happen before the election.’