M&C Saatchi is launching a specialist sponsorship agency called M&C
Saatchi Sponsorship next year. Its first account will be the Benson &
Hedges Formula 1 Jordan team. Matthew Patten, former head of client
services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the
Ogilvy & Mather is understood to have withdrawn from the pitch for the
National Australia Bank Group’s pounds 20m European account due to a
conflict. See story, page 11.
Mercedes-Benz has invited Simons Palmer Clemmow Johnson, Barker &
Ralston Advertising, Butterfield Day Devito Hockney and Buckfield Lord
to pitch for its consumer advertising account at the end of January.
Separately, Mercedes-Benz has appointed Maher Bird Associates to handle
its used car account.
The Court of Appeal has upheld the Radio Authority’s decision that
Amnesty International may not broadcast on independent radio because it
is a political organisation.
Mark Mathieu, managing director of Danone-owned Premier Waters, is
leaving the company to take up a management post at Coca-Cola in the
London listings magazine Time Out is looking for an advertising agency
to create the poster and press campaigns which the title has been
Carlton UK Sales, which this year acquired Cinema Media, is moving the
sales operation for its video sales arm Video Media to its St Martin’s
Lane offices to sit alongside its cable sales operation.
Classic FM and radio group GWR have merged their regional sales
operations in the north-west and Scotland.
Channel 5 has cleared the way with terrestrial TV players to run a
generic ad for the new channel for a pre-launch campaign. The ads will
run on ITV and Channel 4 and will highlight the best seven shows across
Channel 5 has appointed US design company Silver Hammer to build on-air
branding for the channel’s launch in the spring. The company will be
responsible for developing logos, idents, animation and graphics.
Eagle Star has recruited Christian Taylor from Abbey National to be head
of trade marketing. Taylor worked as deputy marketing director for
general insurance on the bank’s aborted direct-insurance brand Future.
The Conservative Party is putting pounds 7m into an ad push in the new
year. The campaign will focus on two key themes, Labour’s Tony Blair and
Yo ho ho... Marketing won’t be publishing on Thursday, December 26 but
will return for a special New Year’s issue on January 2. Merry Christmas
and a Happy New Year to all our readers.